The Mission
Stage 7: Ongoing
THE ADDY gives back:
We want to give back to the people, our people. As an extra support to small businesses, we are planning a giveaway of a selection of products from the brands we advertise.
Stage 6: Ongoing
‘ADDY Assured’:
We want to get at least 90% of the brands we advertise ADDY Assured. The ADDY Assured badge gives customers confidence in the brands we advertise, by us testing products and experiences and giving our seal of approval.
Stage 5: Ongoing
Company outreach:
We have been searching for companies that would be great for THE ADDY and great for you. Our mission now, is to fill out every category with brands you may know or will soon love.
Stage 4: Complete
THE ADDY has a home:
Our longest step so far, we built the entire website, making it as simple and efficient as possible. We wanted it to be limitless, with new categories and companies.
Stage 3: Complete
Social media presence established:
@Theaddyinsta was created and we built our following to spread the word.
Stage 2: Complete
Brand identity developed:
With our name and slogan created, we found the colours to represent THE ADDY and created our logo.
Stage 1: Complete
THE ADDY was born:
Our first step was coming up with the name, we wanted something catchy and a slogan that stays with you.